Founding membership is open. From $129/month, your price locked for 12 months. Join by November 30. See plans →

Grow your brand on social media, without doing it all yourself.

The all-in-one operating system for social media that sounds like you. Now choose how you'll use it: join the Community and run it yourself, or let our team run it for you.

✦Human-led, AI-assisted ✦Always in the loop ✦Built to grow your accounts

The Community opens November 1, 2026 · Founding pricing from $129/month

Social Studio OS on a tablet: writing posts for every platform in your brand voice
One studio — not a stack of apps• Human-led content, AI-assisted• Your own branded approval portal• Results in plain English
See Social Studio OS in action. Join a live 30-minute demo.
See the platform up close and ask your questions. Register and we'll be in touch with the next available times.
Register for a live demo →
What's next

Choose the path that fits
your business.

Founding membership open

Join the Social Studio OS Community

Run your own accounts, or your clients', on the real platform behind Social Studio OS — and never figure it out alone.

  • Connect with other business owners running their own social media
  • Live group sessions — real tips and tricks from real accounts
  • Manage your own brand, or your clients', all in one place
  • Founding pricing from $129/month, locked for 12 months
See plans and join →

Managed Services

A real strategist and content studio — fully run by the McFarlane Marketing team, not just software.

  • AI Strategy Engine: a weekly growth plan built from your real results
  • Full content writing and graphics, in your brand voice
  • Lead Magnet campaigns that capture real leads automatically
  • Real analytics across your connected platforms
  • Active engagement with your comments, messages, and leads
  • Ongoing project management from a dedicated team member
See full details & pricing →

See the results

We run our own accounts on Social Studio OS. On LinkedIn over the past 12 months:

  • 11,118 impressions
  • 4,188 people reached
  • 49% of impressions from people not yet following or connected to us
See the turning point →
Proof, not promises

We run our own accounts on Social Studio OS.

Here's what the past 12 months looked like on LinkedIn.

11,118impressionstimes our posts were seen
4,188people reacheddifferent people who saw our posts
49%brand-new eyesof impressions came from people not yet following or connected to us
The turning point

Flat for months. Then we started using Social Studio OS.

This chart shows how many times our LinkedIn posts were seen, added up over time. The line barely moved until April, when we began running our accounts on Social Studio OS. It hasn't stopped climbing since.

04K8K12KMarAprMayJunJulAugSepOct April: we start using Social Studio OS 11,118
Total LinkedIn impressions, March to October 2026, drawn from our LinkedIn analytics

As reported by LinkedIn for McFarlane Marketing, past 365 days as of October 29, 2026. All organic except one small boosted post in June. Every account is different and results vary.

Join the Community →
Sound familiar?

Great social shouldn't feel this hard.

Most teams don't have a content problem. They have a system problem.

You fall behind

Life gets busy, posting slips, and the momentum you worked for quietly disappears.

Approvals are chaos

Screenshots, email threads, "did you see my note?" — the back-and-forth is the worst part.

You can't prove it's working

Likes aren't results. Without real numbers, every post is a guess.

The system

One connected loop, from idea to impact.

Everything in one place — captured from you, crafted for every platform, approved by you, and tuned by what actually works.

Capture

Drop an idea the moment it strikes — even a quick voice note. Your real story becomes the raw material.

Create

One idea becomes a polished post tailored to every platform — in your brand voice, with media ready to go.

Approve

Review it in your own branded space and approve in one tap — or request a change in plain words.

Publish

Scheduled and sent for you, the right way for each platform. Nothing goes out without your okay.

Measure

See how it's performing across your connected platforms — real reach and engagement, in plain English, not just likes.

Improve

Our AI Strategy Engine reads what's actually working for you and hands you a ranked list of what to do next, every week.

The Community opens November 1, 2026.
Founding members lock in their price for 12 months. Join by November 30.
Join the Community →
One calendar, one team

Everything you're posting — in one clear view.

Plan, review, and approve across every platform from a single shared calendar. No more guessing what's going out, or when.

Social Studio OS — shared team content calendar
Never a blank screen

Capture the idea the moment it strikes.

Type it or just talk — a quick voice note becomes raw material. Then turn one idea into a polished post, a blog, or an email.

  • ✓
    Record by voice — transcribed in real time.
  • ✓
    One idea, many formats — social post, blog, or email.
  • ✓
    Auto-tagged by the content type it could become.
Social Studio OS — Story Bank
The signature difference

Your clients get a beautiful, branded place to say "yes."

A private page in your colors — no logins, no spreadsheets, no email chains. The part most teams get wrong, made effortless.

  • ✓
    One-tap approval — or request a change in plain words.
  • ✓
    Fully branded to each client — their logo, their colors.
  • ✓
    Nothing publishes without a clear okay.
  • ✓
    You're alerted instantly the moment they respond.
New comment"Love it — approved!"
Branded client review portal — approve in one tap The client portal on mobile
Proof, not guesswork

Know it's working — in plain English.

Real reach, engagement, and growth across your connected platforms, with clear reporting.

  • ✓
    Live performance across your connected platforms.
  • ✓
    Top-performing content surfaced automatically.
  • ✓
    Format-level breakdown — see exactly what's earning real reach, not just likes.
  • ✓
    Strategy that adapts to what works for you.
The Social Studio OS dashboard: total followers over time and followers by platform, shown with sample data
Your dashboard, shown here with sample data.
Your AI strategist

Every week, a ranked list of exactly what to do next.

Most tools show you a dashboard and leave you to figure it out. Ours reads your real numbers and hands you a short, ranked list of moves — most important first, with the reason why.

  • ✓
    Built from your real numbers — posting cadence, content mix, your best post, posting-time patterns, video cadence.
  • ✓
    Ranked by impact — the most important action first, with a plain-English reason.
  • ✓
    You stay in control — nothing changes automatically; a person reviews and approves every suggestion.
  • ✓
    Learns from outcomes — tracks whether last week's move actually worked, and adjusts.
Social Studio OS Strategy Engine — this week's growth actions
Turn attention into leads

One topic becomes a post — and a free giveaway that captures leads.

Pick "Lead Magnet" as the content type and your social assistant writes both the post and the giveaway. The moment it's approved, it goes live — a branded claim page collects the signup, and delivery is instant, automatic, no follow-up required.

  • ✓
    We write the offer and the deliverable, from a single topic.
  • ✓
    Goes live on approval — a branded claim page, no separate landing-page tool.
  • ✓
    Delivered automatically — the moment someone signs up, straight to their inbox.
  • ✓
    Bring your own document too — attach a real file instead of, or alongside, the version we write.
Social Studio OS Lead Magnet — branded claim page
Everything in one studio

A full operating system for your social.

No more stitching together an AI writer, a scheduler, design hand-offs, approval emails, and reporting. It's all here.

Content that sounds like you

Your real story, written in your brand voice and tailored to every platform — never copy-paste cross-posting.

Story Bank

Capture ideas by typing or voice, then turn one into a post, a blog, or an email in seconds.

Graphics, carousels & Reels

Single images, 2–10 image carousels, and video — auto-sized for each platform.

Shared calendar & review

A clear calendar with a built-in approval workflow, so everyone knows what's going out and when.

Branded client portal

A private, no-login page in each client's colors to review and approve in one tap.

Live analytics & reporting

Real reach, engagement, and growth in plain English, with growth reports on a monthly or quarterly schedule.

Growth Lab

One clear grade for how well your strategy is actually being run — plus an AI-recommended content mix you approve before it changes anything.

Social Studio OS Growth Lab score

Video ideas — camera optional

Camera-shy? So is almost everyone. Get scripted video ideas you can film yourself, or ones that need no camera at all.

Social Studio OS video idea generator
Membership

Founding membership:
from $129 a month.

Your growth strategist, content studio, and approval system, in one place. Join by November 30, 2026 and your founding price is locked for your first 12 months.

Starter
$129/month
founding price
1 brand, 2 team members
Business
$199/month
founding price
2 brands, 3 team members
Agency
$599/month
founding price
5 brands, 5 team members

What's a brand? One business or organization you post for, with its own voice, social accounts, calendar and Client Portal. Need more? Add extra brands for $200/month each, or extra team members for $25/month each.

Every plan includes

  • AI Strategy Engine: a weekly growth plan built from your real results
  • Content in your voice: type or talk, and get on-brand posts for each platform
  • Shared content calendar: your whole team on one plan
  • Social Studio OS Client Portal: approve posts in one tap, no login needed
  • Real analytics across your connected platforms
  • Community membership: group sessions and guidance
  • All platforms: Facebook, Instagram, LinkedIn, and more
  • Founding member offer: your price locked for your first 12 months
See plans and join →

Founding pricing is available until November 30, 2026.

Prefer we run it for you?

Managed Services

Real strategy, real content, and real graphics — run by the McFarlane Marketing team on the same AI-powered platform behind Social Studio OS.

  • ✓
    AI Strategy Engine: a weekly, ranked growth plan built from your real performance data and your account's growth stage
  • ✓
    Full content writing and graphics, in your brand voice, for every platform — never generic AI copy
  • ✓
    Blog posts and email campaigns — generated from the same ideas, ready wherever you need them
  • ✓
    Lead Magnet campaigns — we write the offer and the deliverable, and captures real leads automatically
  • ✓
    Real analytics across your connected platforms — your top-performing content surfaced automatically
  • ✓
    Growth Lab — one clear grade for how your strategy is performing, with an AI-recommended content mix
  • ✓
    Video content ideas — scripted for you, camera optional
  • ✓
    Your own branded Client Portal — review and approve every post in one tap, no logins
  • ✓
    Active engagement with your comments, messages, and leads
  • ✓
    Quarterly growth report showing real results, not vanity metrics
  • ✓
    Ongoing project management from a dedicated team member who knows your business
From $2,520/mo with a 6-month commitment
or $2,800/mo month-to-month, no commitment
Start with a strategy call →

Tell us about your business, and we'll set up a call to talk through your goals and the right plan.

Foundation3 platforms · 5 posts/week
  • Full content & graphics
  • Quarterly growth report
Growth4 platforms · 5 posts/week
  • Everything in Foundation
  • Targeted engagement
  • LinkedIn prospect targeting
Why it works

In a world of look-alike AI content, we stay human.

Audiences have grown wary of generic, auto-generated posts — most can feel when something's on autopilot. Social Studio OS is human-led: we capture your real story, and a person approves every post before it goes out. The technology makes us fast and consistent. You keep it authentic. It sounds like you — because it is.

"McFarlane Marketing has been an exceptional partner. Their team truly understands our mission and translated it into comprehensive marketing strategies, creative assets, and relevant email and social media messaging that strengthens how we connect with our community. We highly value their professionalism and collaborative approach, making them a trusted partner."

Marilyn Sims, Urban League of Nebraska
Marilyn Sims
President & CEO, Urban League of Nebraska
Social Studio OS Double Ribbon Cutting on October 1, 2026, with the Quad Cities Chamber and the Greater Quad Cities Hispanic Chamber of Commerce
Launched October 1, 2026 with a double ribbon cutting alongside the Quad Cities Chamber and the Greater Quad Cities Hispanic Chamber of Commerce.
Good questions

Everything you're wondering.

What exactly is Social Studio OS?+
It's McFarlane Marketing's all-in-one operating system for social media — built to replace the tangle of separate apps (an AI writer, a scheduler, design hand-offs, approval emails, reporting spreadsheets) with one connected studio, run by a team. We capture your real story, shape it into on-brand content tailored to every platform, route it to you for one-tap approval in your own branded space, publish on schedule, and prove what's working. There are two ways to use it: you join the Social Studio OS Community and run it yourself, for your own business or your clients', or our team runs it for you as a managed service.
What's the difference between the Community and Managed Services?+
The Community is for people who want to run it themselves: you get the full platform for your own accounts or your clients', plus training, group sessions, and guidance. The Community opens November 1, 2026, and founding pricing starts at $129/month, locked for your first 12 months. See plans. Managed Services is done-for-you: the McFarlane Marketing team handles your strategy, writing, graphics, and publishing on the platform, and you approve everything in your Client Portal. Plans start at $2,520/month with a 6-month commitment (or $2,800/month month-to-month), and every engagement starts with a strategy call.
Can I see Social Studio OS before I decide?+
Yes. Register for a live 30-minute demo and we'll be in touch with the next available times. You'll see the platform up close and can ask your questions. Register for a demo.
What is founder pricing?+
Founding members lock in their price for their first 12 months. Founding pricing is available until November 30, 2026. See plans.
How do you keep me consistent without it taking over my life?+
This is what most people struggle with: staying consistent. Capture an idea the moment it strikes — even as a quick voice note — and the system turns that one idea into polished, on-brand posts tailored for every platform, scheduled and published for you. You show up consistently and authentically without living inside the apps or staring at a blank screen. Consistency is what actually grows an audience, and we make it the easy part.
How do I stay in control and in the loop?+
You're never out of the loop, and nothing goes out without your okay. Every post lands in your own branded portal, where you approve it — or request a change in plain words — in one tap. No logins, no email threads. We made staying in control effortless: see everything, approve in seconds, never feel surprised.
How do I know it's actually working?+
Because we prove it. You'll see how your social is performing across your connected platforms, in plain English — real reach, engagement, and growth, not just likes — with clear monthly reporting. And our Strategy Engine reads which content works for you and tunes your strategy toward it, week over week. You're not guessing — you're watching it improve.
How do you know what to post next?+
Our Strategy Engine reads your real numbers — posting cadence, content mix, your best-performing post, posting-time patterns, video cadence — every week, and hands you a short, ranked list of what to do next, with the reason why. It's not another tool that just schedules whatever you type in; it tells you what's actually working and what to try. Nothing changes automatically — a person reviews and approves every suggestion, and the system tracks whether last week's move actually worked.
Isn't AI-generated social media all starting to sound the same?+
A lot of it does, and that's exactly what we refuse to make. Social Studio OS is human-led: we capture your real story, and a person approves every post before it goes out. The technology makes us fast and consistent; you keep it authentic. It sounds like you — because it is.

Two ways to grow. Pick yours.

Join the Community as a founding member, see it in a live 30-minute demo, or tell us about your business and we'll talk through a managed plan.

Join the Community → Register for a live demo Work with our team

Founding pricing from $129/month · Join by November 30, 2026